The following is an excerpt from an article, which was originally published by Luxury Daily. Read the original article in full here.
A growing number of luxury firms are launching carbon-neutral initiatives in an effort to boost their green goals.
On Sept 24, Kering joined brands including Porsche and Gabriela Hearst that have established carbon offset programs and promises. As luxury companies aspire to make themselves increasingly sustainable, will carbon offsets move the needle?
"Fashion is one of the main contributors to the climate crisis," said Thomas Camerata, director of marketing/cofounder of South Pole. "Consumers, especially young people, are becoming acutely aware of the facts and demanding transparency and urgent action."
"Climate neutrality shows brands are taking responsibility and committing to credible emission reductions by investing in great projects globally," he said.
After fashion house Gucci announced its own carbon offset program earlier this month, its parent company Kering has rolled out its own initiative. Kering is making another push towards sustainability by announcing its plans to become carbon neutral across its supply chain.
Since 2011, Kering has been making efforts to avoid and reduce greenhouse gas (GHG) emissions, but with this latest move it will also offset remaining emissions by supporting REDD+ conservation projects. The group's effort with REDD+ will help offset approximately 2.4 million tons of carbon emissions.
In addition to corporate pledges, companies have also used carbon offsets in an effort to get consumers involved.
For instance, German automaker Porsche helps drivers in the United States, Germany, the United Kingdom and Poland negate the environmental impact of driving through carbon offsetting.
Porsche Impact is a Web-based program that enables owners to calculate their personal emissions and then donate to projects that counteract carbon through a partnership with South Pole. As more attention is put onto the ecological effects of fuel-powered vehicles, Porsche is looking to give its drivers peace of mind.
"A brand that wants to embody longevity and luxury has to have an answer to global warming," Mr. Camerata said.
"Climate neutrality pledges clearly help the consumer to better connect with the brands in the long run, for example, Porsche."
Outside of offsets, some brands have worked to make certain processes minimally impactful to the environment.
German automaker Audi is looking to reduce its carbon footprint with the opening of the first CO2-neutral production plant in the premium segment.
"A good climate neutral program always includes clear target setting, emission reduction programs internally and across the supply chain and a meaningful offset program with high-quality projects for the remaining unavoidable emissions," Mr. Camerata said.
Learn more about carbon neutrality and South Pole's offering of high-quality Climate Neutral labels here.