Code REDD has announced today the launch of Stand For Trees, a first-of-its-kind consumer campaign that uses the power of social media and crowd-funding to enable everyone to take real and effective action to reduce deforestation and curb climate change.
This innovative campaign is being launched at a time when the world is losing a forest area the size of New York City every 48 hours. Continuing with this rate, the tropical forests on Earth would disappear by the end of this century, a scenario that could have horrific impacts on the climate system.
Using an innovative mobile web solution, Stand For Trees enables individuals to "do a tonne of good" by purchasing Stand for Trees Certificates – high quality REDD+ Verified Emission Reductions from Code REDD Member projects, such as South Pole Carbon's Kariba project in Zimbabwe. This forest conservation project is aimed at providing sustainable livelihood opportunities for poor communities in Northern Zimbabwe, a region now suffering heavily from deforestation, poverty, and drought.
The Stand For Trees campaign highlights that the REDD+ model is a sustainable, cost-effective means for mitigating climate change which also provides substantial economic and social co-benefits.