In June next year the UEFA EURO 2016 Football Tournament will take place in France. This tournament will see twenty-four national teams from across Europe contest the third largest sporting event in the world after the Football World Cup and the Olympics.
Over 2 million spectators will travel to ten stadiums around France to attend matches and many, many more will watch from special UEFA Fan Zones and their televisions across the world.
UEFA have a strong commitment to respecting the environment, so ensuring that their events and operations are sustainable is a key focus. UEFA have worked with South Pole Group member Climate Friendly since 2007 to help measure and offset their emissions. For EURO 2016 Climate Friendly was successful in a bid to deliver an eco-calculator for UEFA.
This eco-calculator is a website which provides spectators with a fun and engaging way to measure the climate impact caused by their travel from home to the various tournament venues.
The eco-calculator is available in three languages; English, French and German and uses innovative mapping and emissions measurement techniques to educate spectators about how their choice of travel method can significantly alter environmental impact.
Also incorporated into eco-calculator is an option for spectators to offset their travel emissions by supporting the Prony & Kafeate Wind Project.
Rob Asselman, the Project Manager who delivered the solution, said "This is an exciting project for Climate Friendly and the South Pole Group. UEFA is a globally recognised organisation with a real commitment to sustainability. I proposed an innovative solution which exemplifies our central values of helping our clients; measure, reduce and offset their impact. I also had the goal of making it fun and shareable so it appeals to a broad audience. I think we have delivered on this vision. Most importantly, the client is very happy"