Sustainable Brands renews partnership with South Pole to lead by example for sustainable events
Sustainable Brands, the premier global community of brand innovators, kicks off the second year of its action-oriented Good Life initiative by renewing its partnership with South Pole. The leading sustainability solutions provider will ensure that the direct impact of Sustainable Brand global flagship events for 2018-2019 are reduced with premium renewable energy and carbon neutrality solutions.
In a world where a large number of businesses have committed to reducing their impact and building a more sustainable future, the next crucial step is going from talk to action. Sustainable Brands will continue to lead by example with its 2018 event series: In addition to substantiating its events' climate neutrality and powering the series with 100% renewable energy, Sustainable Brands will also help advance the Sustainable Development Goals (SDGs). Through its investment in different South Pole projects, such as the Kariba REDD+ community-driven forestry project in Zimbabwe, Sustainable Brands is saving forests, protecting wildlife and furthering the creation of multiple skilled job opportunities within the local community - all in line with the global SDGs.
"Sustainable Brands is honoured to both renew and deepen our partnership with South Pole" says David Fiss, CMP Executive Producer of Live Events at Sustainable Brands. "Finding shared value with organisations like South Pole help ensure that our events themselves provide a tangible study in sustainability-led innovation to drive - not hinder - a meaningful consumer experience."
The South Pole and Sustainable Brands partnership will cover the renewable electricity consumption and carbon neutrality of Sustainable Brands' flagship events in both Europe and the U.S, including SB'18 Vancouver, New Metrics '18 and '19, as well as SB'19 Detroit.
Read the press release.