Digitec Galaxus Case Study
Case Study: Digitec Galaxus helps customers understand their climate impact
One in three people in Switzerland would like to understand the CO 2 emissions of their own online purchases and offset them directly at point of purchase. Young people under the age of 30, in particular, are more conscious consumers. Digitec Galaxus sees this interest as a mandate to inform consumers, create transparency around their products and offer the possibility of combining online shopping with a contribution to climate protection projects.
Digitec Galaxus sought a solution that would inform customers and prompt them to think more critically about their shopping choices. Data transparency was the top priority. First of all, technical expertise was needed to calculate the product-specific CO 2 footprints. It was important to develop a formula that could be applied to the entire product range. In addition, Digitec Galaxus was interested in high-quality climate protection projects so as to give customers the opportunity to offset.
To provide information on the climate impact of online shopping, Digitec Galaxus and project developer South Pole created a robust calculation model. With a voluntary climate protection contribution available at the checkout, customers to the online shops Digitec and Galaxus can offset their consumption-related CO 2 emissions and support climate protection projects by investing in carbon credits from South Pole's portfolio.