NEW YORK, January 21, 2020 — Today, Bloomberg Media launched Bloomberg Green, a new multiplatform editorial brand focused on climate change news, analysis, and solutions. Bloomberg Green includes a new website featuring a global, interactive climate data dashboard, a daily email newsletter, a podcast, and a magazine. It will also include integration across digital video, QuickTake by Bloomberg, Bloomberg Television, Bloomberg TV+, Bloomberg Radio, and Bloomberg Live events. Bloomberg Green went live today on BloombergGreen.com and on the Bloomberg Terminal.
Drawing on Bloomberg's global newsroom of 2,700 journalists and analysts across 120 countries, Bloomberg Green will center on the business, science, and technology of climate change. The brand will utilize Bloomberg's deep data expertise to produce original reporting and solutions-driven coverage, as well as business and investment focused content. Bloomberg Green starts with an established audience for climate, sustainability and green finance coverage, as Bloomberg News already publishes hundreds of stories each month on these subjects across its platforms.
"The climate change era is upon us and Bloomberg Green will be the first global business media brand wholly dedicated to this essential story," said Justin B. Smith, Chief Executive Officer of Bloomberg Media. "From the onset Bloomberg Green will be a multiplatform brand, creating deep connections with our audience at every stage of their media consumption cycle across digital, audio, video, live events and print. Like the climate story itself, Bloomberg Green will span the entire globe, leveraging Bloomberg Media's unrivaled footprint."
"We want Bloomberg Green to be the indispensable guide to anyone who wants to understand the great transition that is climate change — investors, politicians, chief executives and scientists to be sure, but also clever readers everywhere," said John Micklethwait, Bloomberg Editor-in-Chief. "Our hope is that it will bring clarity and data where there is currently fog and fear — just as Bloomberg has brought light to other once opaque subjects."
Aaron Rutkoff becomes Editor of Bloomberg Green, overseeing global climate coverage and the new magazine. He previously launched Bloomberg's Hyperdrive vertical on the future of transportation technology.
Founding Partners for Bloomberg Green include Amazon, HP Inc., JLL, PGIM and Tiffany & Co. These companies -— together representing the retail, technology, real estate, financial services and luxury industries — have committed to supporting Bloomberg Green across its launch year in an effort to address critical issues related to climate and sustainability. This includes participation in the inaugural Bloomberg Green live event, as well as custom content and integrations created by Bloomberg Media in collaboration with each Founding Partner. Presenting sponsors, including Iberdrola, will also support Bloomberg Green activations throughout the year.
Key features of Bloomberg Green:
For more information, visit BloombergGreen.com.