This event is completed.
With consumers showing a growing interest in championing climate action through their purchases, it's vital for brands to resonate with the values of modern shoppers. In this era where brand trust and conscious decision-making reign supreme, businesses must evolve and align with shifting consumer preferences by embracing the ethos of conscious consumerism.
This ecommerce webinar was designed to reveal the seamless integration of climate action into the checkout process by eBay Germany and a&o Hostels, in partnership with South Pole. Delve into their proactive initiatives to minimise their environmental footprint and positively contribute to the climate, as highlighted in this engaging series. Gain inspiration from their customer-centric approach towards the needs of climate-conscious consumers, accompanied by our valuable insights on effective climate action communication strategies.
Michael is the business development lead for South Pole's Digital Climate Solutions in the German speaking region. He has been part of South Pole's business development team since October 2021. Previously, he worked for more than a decade in the IT industry as a sales and business development manager scaling novel technologies in various european markets. Through his work with South Pole's regional sales teams, he enables businesses to get started on their climate journeys and encourages them to take their consumers along the way.
Robert is the business development lead for the Climate Click solution for ecommerce. He is the co-founder of CO2Ok, integrated within South Pole since April 2022. Previously, he worked for almost a decade in the financial industry as a relationship manager for international traders in agricultural products. Additionally, he has valuable experience managing climate action projects in Bolivia and Indonesia. Through his work with the Climate Neutral Checkout, he helps ecommerce businesses enable consumers to access sustainable consumption.
Maggie is a GRI-certified communications strategist with over a decade of experience in the environmental sector, focused on shaping credible, high-impact narratives that drive climate action and stakeholder alignment. She brings deep expertise in strategic comms, media engagement, and messaging for complex, high-stakes initiatives. At South Pole, Maggie has helped shape credible sustainability messaging and claims for international clients to mitigate greenwashing risks, drawing on her background in corporate comms and press relations.
Gain valuable insights into enabling consumers to make a positive impact for the climate by watching South Pole's webinar
