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Sustainable Brands partners with South Pole Group to power next generation of events

by Nadia Kahkonen & Talia Arbit at 14 Feb 2017
Sustainable Brands partners with South Pole Group to power next generation of events

Sustainable Brands' renewable energy procurement for 2017 supports the Sustainable Development Goals: The momentum in renewable energy has accelerated and made the transition to a low-carbon economy more inevitable. As more organisations set targets of growing the share of renewable energy in their consumption, being able to trace the origin of energy and the impacts of renewable energy procurement has never been more important. It is against the backdrop of this global transition that Sustainable Brands® and leading sustainability solutions provider South Pole Group announce their partnership on renewable energy. Sustainable Brands will continue to lead by example with its 2017 event series: it will bring together movers and shakers to help shift the world toward a sustainably flourishing future, but also ensure that the direct impact of hosting these discussions is reduced with South Pole Group's premium renewable energy solutions.

“We are thrilled to be partnering with Sustainable Brands for the second consecutive year," says Christian Dannecker, Director, Sustainable Supply Chains, South Pole Group. “Our premium renewable energy certificates (RECs) will ensure that the electricity powering Sustainable Brands' events comes from truly sustainable sources. Sustainable Brands will, for instance, be able to trace the source of the green electricity of their Copenhagen-based event to our PrimePower hydro plant in the Swiss Alps."

In addition to ensuring that the 2017 event series is powered by renewable energy, Sustainable Brands' RECs will also support specific Sustainable Development Goals (SDGs) with renewable energy projects that have an additional eco-label attached to them. For example, through its investment in South Pole Group's GoldPower-labeled project in Thailand, Sustainable Brands is furthering the creation of multiple skilled job opportunities within local communities, as well as regional infrastructure improvements in direct alignment with Thai national sustainable development goals.

“Sustainable Brands sparks and enables transformational leadership across so many levels creating the right environment for collaborations that ignite new forms of shared value," says David Fiss, Executive Producer of Live Events at Sustainable Brands. “SB events are designed with greater focus on the participant experience and produced with event management policies and commitments that maximize positive impacts and minimize potential negative ones. We are honored to be participating in South Pole Group's GoldPower projects this year."

The South Pole Group and Sustainable Brands partnership will cover the renewable electricity consumption of the following events:

  • SB'17 Tokyo, March 8-9, 2017
  • SB'17 Detroit, May 22-25,2017
  • SB'17 Copenhagen, October 30-November 1, 2017
  • SB'17 Bangkok, November 2017
  • New Metrics '17, November 13-15, 2017

Read the full press release here


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