South Pole Group becomes Sustainable Brands' global renewable energy partner: South Pole Group will guarantee that a series of live events in the Sustainable Brands® Global Conference Network will be fully powered by renewable energy. This will entail taking stock of the power usage of select Sustainable Brands events and ensuring that the corresponding amount of renewable energy is being produced and sourced from a connected power grid.
This newly announced partnership underlines South Pole Group's transition to an integrated global provider of sustainability solutions with a strong focus on renewable energy. At the same time, it represents an important strategic decision by Sustainable Brands, as it cements its commitment to reducing the environmental impact of live events and sets new standards with respect to organising truly transformational events focused on sustainability-led brand innovation.
The multi-faceted, renewable energy partnership will offer stakeholders the best of both organizations - both of whom are celebrating their 10-year anniversary this year: high-class information resources and events that provide new opportunities to profitably innovate for sustainability.
“Sustainable Brands has always been committed to reducing the environmental impacts of our events, to sharing our knowledge, and to making a positive mark on our host communities," states David Fiss, Executive Producer of Live Events at Sustainable Brands. “South Pole Group's expertise in renewable energy will be fundamental in helping us pioneer what sustainable leadership discussions should look like now and beyond 2020."
"We remain loyal to our initial vision of creating a sustainable society and economy that positively impact our climate, ecosystems and communities," says Renat Heuberger, founder and CEO of South Pole Group. “We are excited to work with Sustainable Brands to shape the future of sustainable commerce worldwide and to apply our decade's worth of know-how in renewable energy to further this goal."
The first Sustainable Brands event to be powered by clean energy will kick off in Istanbul on May 26. SB'16 Istanbul will receive renewable energy from a South Pole Group wind farm project located in Turkey. This project, just like all of the other projects chosen for powering the Sustainable Brands event series with 100% renewable energy, entails proven positive impacts for local communities, local environment, as well as the local economy.