Telefónica has been recognised at the "German Awards for Excellence" 2017 for a pilot project implemented by the Telefónica company "Telefónica NEXT" and partners The City of Nuremberg, Teralytics and South Pole Group. The project was within the EU-funded Low Carbon City Lab (LoCaL) framework, a Climate-KIC flagship programme, and used anonymised mobile data to analyze traffic flows and air quality in Nuremberg. It received first place in the Sustainability Innovation category.
The "German Awards for Excellence" were awarded in 14 different categories and a total of 168 companies submitted their application. Winners received their award at the DQS sustainability conference "Sustainability Heroes", which presented pioneering sustainability projects of companies and promoted exchange through solution-oriented approaches.
"We are very pleased with the award, as it demonstrates the added value of innovative applications in data analysis, promotes us as an economy and a society, and encourages us to continue along this path to developing more sustainable data-based solutions" , Says Florian Marquart, Managing Director Advanced Data Analytics at Telefónica NEXT.
Mobile data was collected by the normal business processes of Telefónica Germany in enormous quantities.This data arises when mobile phones, for example, communicate with the mobile radio cells during surfing or telephoning. The project partner Teralytics converted these into the flow of movements using specially developed algorithms in the data centre of Telefónica and The South Pole Group deducted the pollutant load.
The approach has proved to be promising and the methodology will be further developed in a follow-up project by the end of 2017 with the hope that more cities can utilise new means to fight against smog.
Telefónica Germany is a member of the UPJ corporate network.
This news piece has been translated from German and edited for length, the original article can be found here.
More information about the pilot project can be found here.