As social purpose becomes critical to long-term organizational success, The Purpose Collaborative – the world's first network of purpose-at-the-center agencies and subject matter experts – celebrates its third anniversary. Spanning five continents, the Purpose Collaborative now harnesses the mindshare of more than 400 professionals at 38 member organizations.
The Purpose Collaborative's growth parallels the momentum of an increasingly mainstream global social purpose movement, from Larry Fink's 2018 letter to Blackrock shareholders on “A Sense of Purpose" to the Association of National Advertisers naming “brand purpose" the word of 2018. Founded by Carol Cone, CEO of Carol Cone ON PURPOSE and a social purpose pioneer, the Purpose Collaborative is a new model for consultant-client engagement, with a nimble partners-at-the-center approach supported by a comprehensive network of leading talent in social purpose.
“I founded the Purpose Collaborative as a flexible new model for superb, breakthrough social purpose work. From day one, we have sought to evolve our network and capabilities, and redefine the field of social purpose and what it means to be a leading practitioner developing disruptive solutions that other agency models are not structured to deliver," said Carol Cone, CEO of Carol Cone ON PURPOSE and Chair, Purpose Collaborative.
Highlights from the past year include:
Members introduced category-defining capabilities, products, and processes in 2018, all to identify, develop, and activate clients' purpose. New capabilities include augmented reality, sustainable financing, SDG integration, B Corp certification consulting, sports sustainability consulting, and purpose-centered data analytics. This complements robust existing capabilities in purpose strategy, video production, employee engagement, social media, digital marketing, product development, and more.
Read the full media release by Purpose Collaborative here
Read more about South Pole's partnership with the Purpose collaborative here