News

Announcing a new look and logo: South Pole Group rebrands to South Pole

by South Pole at 12 Jan 2018

South Pole Group is excited to announce the official transition to its new brand identity of South Pole as of today. From its beginnings as a carbon asset developer, South Pole has developed into a truly global provider of sustainability solutions and advisory, and wants this ongoing growth to be clearly reflected in its brand identity.

Since 2006, South Pole has served both public and private actors with innovative, value-add sustainability solutions that have helped them thrive on their sustainability journey. But in the last few years, a lot has changed: Significant milestones include, among others, acquiring the carbon renewables business of Climate Friendly Australia, completing a business incubation cycle to sellling the investment carbon footprinting unit of the company, and refocusing services around the core pillars of Services & Data, Environmental Certificates, and Green Funds (to be launched online shortly). The new www.southpole.com and South Pole logo highlight the company's efforts to simplify and streamline its solutions and its brand.

“We have continuously been growing our business, and for 12 years now, we have always followed the same mission - to catalyse the transformation to a low-carbon and climate-resilient world. To reinforce our claim as a leading global sustainability company, we feel that now is the time to evolve our brand," says Renat Heuberger, CEO, South Pole. “South Pole is a positive transformation, one that is more encompassing and reflects the true scope of our efforts and ambition."

This rebrand is a reflection of the broadened and more in-depth level of service and commitment that the South Pole team can provide. The company will continue providing its clients and partners with the trusted in-depth market knowledge and expertise as South Pole, and aspires to remain the first choice as innovative and reliable solutions provider.

Visit www.southpole.com to begin exploring South Pole's redefined product & solution categories and subscribe to the South Pole Snapshot or visit the South Pole blog for regular climate stories & updates. You can also connect with South Pole on Facebook, Twitter, and LinkedIn.

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