South Pole Group and Sustainable Brands partner to offset event emissions in Rio

For the second consecutive year, South Pole Group has partnered with Sustainable Brands Rio to offset the greenhouse gas emissions from their event in Rio de Janeiro from 25-28 August.

SB Rio will measure its GHG emissions from consumption of electricity, food and originating from accommodation & transport. The South Pole Group supports SB Rio by neutralising the event´s emissions by verified emission reduction certificates (carbon credits) from a Brazilian project that promotes sustainable, clean development. The emissions of the event will be neutralised by supporting the emission reduction project to continue its operations. Independent auditors have verified the positive climate impact of the Brazilian emission reduction project following internationally monitoring protocols.

Launched in 2006, Sustainable Brands has become a global learning, collaboration, and commerce community of forward-thinking business and brand strategy, marketing, innovation and sustainability professionals who are leading the way to a better future. For the second year running the event will happen in the city of Rio de Janeiro, part of the global Sustainable Brands conferences, which also include San Diego, London, Barcelona and Istanbul.