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Briefing on the UK's Green claims crackdown

Briefing on the UK's Green claims crackdown

Download our explainer to understand its exact implications and how businesses should prepare to avoid fines.

On April 6, 2025, the UK's Competition and Markets Authority (CMA) started targeting false or misleading or unclear green claims under the new Digital Markets, Competition and Consumers Act.

The CMA can fine companies for up to 10% of global turnover for misleading green claims

Download our briefing where we cover:

  • A high-level summary of the new Green Claims Playbook
  • Key changes to expect and how you can prepare
  • Actionable recommendations by South Pole to help businesses to review their sustainability claims to avoid penalties
Download now

On April 6, 2025, the UK's Competition and Markets Authority (CMA) started targeting false or misleading or unclear green claims under the new Digital Markets, Competition and Consumers Act.

The CMA can fine companies for up to 10% of global turnover for misleading green claims

Download our briefing where we cover:

  • A high-level summary of the new Green Claims Playbook
  • Key changes to expect and how you can prepare
  • Actionable recommendations by South Pole to help businesses to review their sustainability claims to avoid penalties

Learning and insights

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A Quick Guide to Climate Transition Plans

A Quick Guide to Climate Transition Plans

Download our 15-minute guide on climate transition plans. Discover how this blueprint for business transformation can drive resilience, innovation, and long-term value while meeting climate regulations.

A Quick Guide to Climate Risks

A Quick Guide to Climate Risks

Learn about climate risks, the main challenges to address them and how you can act now with the 10-minute ‘South Pole Quickguide’

The 2025 Carbon Market Buyer’s Guide

The 2025 Carbon Market Buyer’s Guide

Explore key carbon market trends, compliance, and integrity updates. Download the 2025 Buyer’s Guide for expert insights on carbon credits and Article 6.

Who we work with

Why South Pole

South Pole combines deep climate expertise with global experience to help financial institutions navigate the climate transition with confidence.

Proven expertise
Proven expertise

As the world's #1 climate advisory and carbon asset developer, our 200+ technical experts have helped 1,000+ companies decarbonise.

Global reach, local execution
Global reach, local execution

Operating in 30+ countries, we combine global best practice with local market and regulatory knowledge.

Trusted by financial institutions
Trusted by financial institutions

We support banks on some of their most critical environmental challenges, from portfolio decarbonisation to sustainable finance.

20 years in the market
20 years in the market

South Pole is a pioneer of the carbon market, bringing over 20 years of proven experience.

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