One in three people in Switzerland would like to understand the CO 2 emissions of their own online purchases and offset them directly at point of purchase. Young people under the age of 30, in particular, are more conscious consumers. Digitec Galaxus sees this interest as a mandate to inform consumers, create transparency around their products and offer the possibility of combining online shopping with a contribution to climate protection projects.
Digitec Galaxus sought a solution that would inform customers and prompt them to think more critically about their shopping choices. Data transparency was the top priority. First of all, technical expertise was needed to calculate the product-specific CO 2 footprints. It was important to develop a formula that could be applied to the entire product range. In addition, Digitec Galaxus was interested in high-quality climate protection projects so as to give customers the opportunity to offset.
Digitec Galaxus implemented the Climate Neutral Checkout solution provided by South Pole. This solution allows commerce and e-commerce companies to offer climate action to their customers with every purchase. Customers can offset their consumption-related CO 2 emissions and support climate protection projects by investing in carbon credits from South Pole's portfolio. The emissions of the products is based on a robust calculation model developed by the GHG Protocol specialist of South Pole.
Together, the online shops digitec.ch and galaxus.ch form the Digitec Galaxus AG. The Swiss online market leader Digitec is a specialist in IT, consumer electronics and telecommunications. Galaxus is the largest online department store in Switzerland..
In addition to its supermarkets, the Group boasts a wide variety of different sales formats, as well as various wholesale and manufacturing companies. Coop is Switzerland's clear market leader in environmentally friendly and fair-trade products.
Our goal was to give customers the opportunity to make their online purchases climate neutral. South Pole's innovative yet pragmatic approach in developing the corresponding offsetting model convinced us