The 'Net Zero Plastic Wasted' label is used by organisations that can demonstrate that they have assessed and publicly disclosed their plastic footprint estimates and reduction strategy and that the total volume of plastic they sell and use is collected and recycled.
This is demonstrated by proof of waste collection and recycling, equivalent to the plastic waste generated by the company. When existing waste management infrastructure does not cover the regional generated plastic waste, waste collection credits can be used to prove investment in additional waste collection. When existing infrastructure does not cover regional or polymer-specific plastic recycling, plastic recycling credits can be used to prove investment in additional waste recycling.
The labels can be achieved on a product or company level, depending on the scope covered in the plastic journey.